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Research papers

Seller centric

Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development. This case study from eBay and Engage Research does that- and more!eBay identified a need...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Deborah Sleep, Mark Loder
November 8, 2017
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Citation

Sleep and Loder (2017a, November 08). Seller centric. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/seller-centric-9145


Research papers

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
November 7, 2017
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Citation

Smiley and Blades (2017a, November 07). The marketing impact score. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-marketing-impact-score-9139


Research papers

Big Data big impact!

How data collection and updated technology can lead to great social impact.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Maurício Moura
November 7, 2017
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Citation

Moura, M. (2017a, November 07). Big Data big impact!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/big-data-big-impact-


Research papers

Everyone searches!

Tsquared Insights is a market research agency established in 2010 and based in Geneva. Its Online Search Insights methodology, in particular, leverages big data from global search activity- around two trillion searchers per year across all major...

Catalogue: Congress 2017: Visionary
Authors: Mathieu Trepanier, Jean-Philippe Lebudel
September 4, 2017
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Citation

Trepanier and Lebudel (2017a, September 04). Everyone searches!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/everyone-searches-


Research papers

A journey to Artificial Intelligence

This article will explore: The importance of accuracy when it comes to social insights. Sentiment and semantic accuracy both need to be at least over 70%, while the dataset to be analysed needs to be clean of "noise" i.e. irrelevant posts. Failure to...

Catalogue: Latin America 2017: #IN
Author: Michalis Michael
Company: DigitalMR Ltd
June 15, 2017
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Citation

Michael, M. (2017a, June 15). A journey to Artificial Intelligence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-journey-to-artificial-intelligence-8999


Research papers

Artificial Intelligence algorithms

This paper will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation will be...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Sunando Das
Company: KANTAR TNS Malaysia
November 18, 2016
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Citation

Das, S. (2016a, November 18). Artificial Intelligence algorithms. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-algorithms


Research papers

Big Data and research data

We all know companies hold more customer data than ever before, but how can we successfully marry this to primary research? What's the best way to map psychographic data (attitudes, behaviours, responses, etc.) to the data you reliably have for all...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Joe Catling, Rupesh Patel
Company: Relish Research
November 18, 2016
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Citation

Catling and Patel (2016a, November 18). Big Data and research data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/big-data-and-research-data


Research papers

When will machines start winning?

Where does artificial intelligence have to get to, in order to start matching the human capacity to turn data into insights? Human analysis of social media delivers in-depth insight into people's feelings, intentions, drivers and barriers of usage -...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Daniel Fazekas
November 18, 2016
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Citation

Fazekas, D. (2016a, November 18). When will machines start winning?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/when-will-machines-start-winning--8930


Research papers

From Big Data to big decisions

In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Reed Cundiff, Ilana Saarikko
Company: Microsoft
November 18, 2016
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Citation

Cundiff and Saarikko (2016a, November 18). From Big Data to big decisions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-big-data-to-big-decisions-8925